Cambridge Analytica and the shortcomings of 'psychographic' data
Cambridge Analytica's use of "psychographic" voter information was neither novel nor measurably effective, experts in the field tell NBC News.
Tag: Analytica
Cambridge Analytica CEO suspended amid hidden-camera expose
Cambridge Analytica CEO Alexander Nix has been suspended, the company announced.
U.K. investigating Facebook response to alleged Cambridge Analytica data breach
The UK's data regulator is looking at whether Facebook responded "robustly" to reports that Cambridge Analytica gained access to data on 50 million users.
Facebook faces tough questions after Cambridge Analytica exposé
#WheresZuck and other major questions hit Facebook
Hidden camera exposes Cambridge Analytica tactics
"It doesn't have to be true, it just has to be believed."
Cambridge Analytica chief appears to have misled Parliament on data and Russia
Alexander Nix may have misled a U.K. probe when he said his company had "never worked for Russia" or used data harvested from millions of Facebook users.
Facebook suspends Cambridge Analytica, which worked for Trump campaign
Facebook did not mention the Trump campaign or any political campaigns. It said data privacy policies had been violated.