Facebook is now widely used in social media marketing, many questions arise about the best way to take advantage of it. Below we present 35 strategies to increase followers on Facebook visit our website:
Guide with 35 strategies to increase followers on Facebook
Update your “status”
Let’s go with the first of our strategies to increase followers on Facebook. Place a post that references your Facebook page. Don’t be afraid to ask people directly if they like your page. Give them a good reason why they should join or find a creative way to talk about your page.
Let your fans post photos on the page
If your business has event celebrations, where your fans are present, post the photos on the page and ask people to identify themselves in them, and also to post their own photos of the event. If they do, the photos will also appear on their walls, which will lead to greater visibility of your page and the possibility of increasing the number of fans of your page.
Offer an incentive for people to get together
More strategies to increase followers on Facebook is to use “static FBML” or an application external to Facebook. For which you must build a separator on the page that has content only visible to fans of the page. The higher the incentive value, the more people will be tempted to click on the “Like” and access the content. Examples of unique content could be: an exclusive video, a PDF with advice about something, exclusive photos, discount vouchers, etc.
Contact the administrator of a Facebook group
Groups are more powerful than Pages in terms of messages being sent. Pages send updates, but groups can send messages directly to Facebook users’ inboxes in the form of emails. If you contact the administrator of a Facebook group that contains value for users in that group, the administrator may agree to send a message with that content and will help you promote your page.
Send SMS to invite people to become fans
If you often include SMS messages in your marketing mix, send invitations to your mailing list so people can join your Facebook page.
Install a “Page Badge”
Facebook Emblems (“Badge”) are also strategies to increase followers on Facebook. Emblems are a simple and effective way to connect with your Facebook page.
Invite visitors to your site
You can place the Facebook icon on the cover, hyperlink to the page and invite people to join it.
Invite your friends
Use the “Invite friends” button. Just be careful not to invite the same people hundreds of times just because they haven’t joined, which can be very unpleasant. If you use the “Invite everyone” Google Chrome extension , you can select and send invitations to all your friends at once, you don’t need to click on each one of them.
Install a “Like” button on your website
Installing a “Like” button on Facebook on your page is a strategy to increase followers on Facebook, since it not only allows visitors to enter your page but also converts them into fans.
Connect your Twitter page
This is a great way to convert your Twitter followers to Facebook fans. Thanks to one of the many strategies to increase followers on Facebook, you will get all your Facebook posts to appear on Twitter with a link to Facebook: www.facebook.com/twitter.
Allow everyone to comment
Let everyone who visits the page leave their comments, even if they are not fans. To do this, it is necessary to use an application external to Facebook. You can allow any comments they make to appear on these visitors’ feeds, which will drive more traffic to your page.
Use other forms of media
Facebook is already known and used, so you can use other media to invite people to your page: television, magazines, billboards, radio, etc. Since these media usually have very high costs, you should optimize your investment and offer something free to the people who become fans.
Add links to your mailing list
Other strategies to increase followers on Facebook are email marketing lists. If you regularly send newsletters or email marketing to your mailing list, use it to link to your Facebook page and invite your subscribers to join it.
Include a link in your email signature
Every email you send is an opportunity to get another fan of your page, so you should include a link to it in your email signature.
Design business cards
On your company’s business cards, put a link to your Facebook page. You can shorten the URL and replace the address “www.facebook.com/your page” with “www.fb.com/your page”.
Create a welcome page
More strategies to increase followers on Facebook. You can create a welcome page. When you create a Welcome tab on your website, you exponentially increase the chances of converting visitors into fans.
Organize promotions and contests for fans
If the prize is attractive enough and successfully promotes the fandom, you can significantly increase the number of fans of your page. You can use the “Easy Promos” application, one of the best-known platforms to run promotions and contests on social networks . Of course, be sure to check the terms and conditions of the hobbies on Facebook.
Use your personal profile
On your personal Facebook profile, place links to your Facebook page so everyone can see it. Your contacts may also be interested in your page. Encourage your employees to do the same, and use these strategies to increase followers on Facebook.
Leave comments on blogs
With the number of blogs that exist today, there are bound to be many dedicated to your area of business. Research and identify the most relevant ones when leaving comments about them, put a link to your Facebook page. Just make sure the comment is relevant and provides value, otherwise it may be deleted.
Link to Linkedin
Take advantage of other social networks as strategies to increase followers on Facebook. The LinkedIn profile allows you to put 3 external links. Use one for your Facebook page. You can put as “anchor text” For example: Join my Facebook page.
Post videos directly to Facebook
Most of the videos that appear on Facebook pages are YouTube links. Instead of doing this, directly upload your videos to the Facebook page. When you put the video link on other websites, a watermark will appear in the top left corner of the video with the link telling people on the page where the video originated.
Link to your YouTube channel
When putting videos on YouTube make sure you put the link to your Facebook page and text description of the video. You can also put the text in the same video with the page link. To do this you can use the YouTube functionality or you can add a watermark with a link using programs like Camtasia.
Create a custom URL for your page
Another widely used strategy to increase followers on Facebook is to create a custom URL for your page. Instead of a super long URL, like the default “facebook.com/username,” you can create an address that is shorter and more professional. In our case we have used our Facebook username: “ facebook.com/comecommunicate ”.
Make your website a wonderful place
We don’t just want to gain more fans to the page per issue. What really counts is the quality of the fans and whether they become real clients and/or consumers and share your page with friends. Therefore, make your page interesting, fun and relevant; so that people want to return.
Use Facebook Statistics
Facebook gives you useful statistics about your Page: how to grow your fan base, the increase or decrease in comments, the geographical location of your fans, the most successful posts and interactions, etc. Use this information to understand and analyze what your fans like most on the page and provide more of that.
Be creative
Not only do you have to put text posts on your website, you have to be creative and use various forms of content: videos, photos, links, etc. This also increases the chances that your content can go viral and be shared by your followers. Don’t miss out on any of the strategies to increase followers on Facebook.
Buy fans
You can buy Facebook fans through third-party programs like www.top1social.com . It is generally recommended only in two cases: when the brand is not known and you need an initial boost (generally the first 1000 fans are the most difficult to get) or in the event that you intend to buy international fans and the program allows you Target people by geographic location and taste. Outside of these two scenarios, if you use these programs, only the numbers are collected.
Use Facebook ads
Facebook ads are a great way to promote your website and gain more fans. The audience can be segmented by geographic location, age, interests, etc. Some ebooks explain in detail how to use Facebook ads for success: « How to advertise on Facebook Ads? «.
Make your customers your fans
If someone likes your products or services enough to purchase them, they will probably want to join your Facebook page as well. Make the page known to your current clients and invite them to become fans and spread the page with your friends.
Use Hootsuite to manage your page
With this Facebook page management program you will simplify your strategies to increase followers on Facebook. You can schedule and automate your wall posts, which increases the “engagement” level of your fans. This usually happens more in the morning hours or a couple of hours before bedtime.
Use an attractive photo on your profile
Use an attractive image not only in your profile photo, but also in your cover photo. Currently the measurements on Facebook are 180×180 pixels for the profile photo and 851×315 pixels for the cover photo.
Organize a “Fan of the Month” hobby
You can offer your followers a monthly prize for the fan who interacts the most: comments, posts, photos, etc. If the prize offer is really interesting, it will increase the increase in competitiveness, which in turn will increase the level of page interaction and the number of fans.
Use signatures in forums
Let’s go with more strategies to increase followers on Facebook. If you often participate in online forums in your area of business, you may enjoy the signature you can put on your profile. Most forums allow a link to post your Facebook page. If your forum posts are relevant and add value, chances are those who read them will click on your link.
Design merchandising
If your budget allows, you can create merchandising with the link to your Facebook page: t-shirts, mugs, caps, keychains, etc. You will considerably increase the number of fans of your page. Sites like Zazzle allow you to make your own merchandise.
Learn more about Facebook
Facebook has enormous potential, but you need to know exactly how to take advantage of it. There are ebooks where you will have access to the most relevant information about how to build a successful presence on Facebook and achieve your marketing goals.
Conclusion
It is essential to use social media marketing. If you’re not on social media, you’re missing out on a lot of things. And what’s worse, you are losing a large number of business opportunities.
You must be in contact with your customers, connect with your community and be aware of what is happening in your business. Social media is a great tool for brand building, content distribution, encouraging engagement, and attracting potential customers. That is why we must enhance commitment to social networks.
It doesn’t matter how many followers you have, how many likes you get or how many shares you get. If they aren’t interacting with you, it doesn’t matter how good your blog is or what you can sell them. They care when you interact with them. That’s why we recommend that you don’t miss this other entry on our blog: 15 strategies to boost social media marketing.
If you have come this far and you liked the 35 strategies to increase followers on Facebook, do us a favor, be sociable and share it with your friends. Maybe some of your contacts can also benefit from all these tips.