Companies have multiple tools in the digital environment to highlight their businesses. Analyzing the competition, creating quality content and improving its local positioning are some of the tips that will give visibility to ecom inspector.
Here are some tips for those companies that seek to stand out on the Internet:
- Analyze the competition. Tools like Semrush let you know how the competition is presented on the Internet and how it announces its contents. The use of commands such as “site: companyname” in search engines provides data on pages indexed by other companies. With the command “link: company name” you can analyze the number of incoming links to that website. The Alexa portal establishes a world ranking according to the traffic they receive.
- Create content appropriate to the objectives, relevant in time, and interesting for users. It’s about writing thinking about the target the company is targeting and its search patterns.
- Publish content based on SEO (Search Engine Optimization). It consists of using friendly urls; fill in the alt field of the images; and enter the keywords by which the company is intended to be positioned in the title, Meta description and url of the page.
- Enable the comments option. Users’ opinions about companies, products or services provide information to future consumers and inspire confidence in those undecided people.
- Think local. The use of platforms such as Google My Business allow to improve the local SEO positioning of companies and their visibility in certain geographical areas.
- Generate links. Being a guest blogger on another website or generating original content that tends to be linked by quality, are other ways to increase the reputation and traffic of the company’s website.
- Simplify the payment steps. Ideally, an e-commerce website is the establishment of three steps for payment: identification, payment and confirmation. The introduction of more steps can distract the user and, consequently, decrease the conversion rate.