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How to get real followers on Instagram: the 12 best tips

Anthony Lumholtz, April 18, 2024

With Instagram algorithm changes, it is becoming more difficult to gain followers. Even the Kardashian sisters (Kim Kardashian and Kylie Jenner) shared a post attacking the company and its intention to look like TikTok. If you are wondering how to get Instagram followers, this is your post visit our website.

Instagram is a great tool to create a personal and business brand for companies and people. The social network is reconsidering eliminating the number of “likes” on posts. Bots are tools that help you gain fictitious followers without any effort, paying for it. An account with 10,000 followers costs €35 » , they comment in an RTVE documentary.

For this reason, Hootsuite has shown the tips and advice to get real followers and here we present them to you.

Tips to increase followers on Instagram

  1. Have a planned marketing strategy:
    In addition to getting followers, it is necessary to have other objectives on our social networks. It is important to increase your brand perception , increase product sales and drive traffic to your website . This will prevent us from becoming obsessed with numbers and dehumanizing users, in a way that will help us tell a brand story and help build a loyal audience.

Also, follow relevant people on networks . On Instagram there is the Suggestions section, where you can find relevant accounts when you enter a profile. Make a space for yourself! You can also use contests if your entry requirement involves asking people to follow you and comment on one of your photos by tagging a friend.

  1. Define your target followers
    It is important to define and find out what target we want to reach. Questions like: how old are they, where are they from, what do they work on, what is the prime time of publications, SWOT analysis…

This will help us create ideal content so that these followers feel curious about our brand. In addition, we will be able to satisfy the needs of our target audience .

  1. Create your own brand image
    It is important to show the achievements achieved and celebrate them with your followers. The publications must have something recognizable , whether it is always using the same color palette, using the same templates for stories and posts, etc. Each post in your Instagram grid needs to be visually attractive and of high quality. How to get Instagram followers can be a start for your image.

Take advantage of the 150 characters of your bio to project your brand identity and show new followers why they should follow you.

Place the most important words at the beginning.
Ask a question in the post description . This way, you create a conversation with your followers and you will attract a larger audience.
Use emojis: we already told you on our website that 60% of global users say they are more likely to open email or notifications if they contain emojis .
Post comments : If you want to make a detailed and long storytelling, you can use the comments on your own post. You can set 3 maximum.
Instagram Live and IGTV : Take advantage of the video content of the App.

It’s also a good idea to tag our location . This way, everyone can post a photo and they will appear in that place.

  1. Use keywords
    It is important to identify with which keywords we should identify our brand. Users do not always search for accounts through the Instagram search engine with the brand name. Sometimes they search for keywords. An example: if a person from Madrid wants to get a tattoo, they will write “tatuadores Madrid.” We have to have a name that is our identifier . The bio may also have some keywords, but don’t go overboard! Don’t post too many or users will bounce.
  2. Use relevant hashtags and tag other accounts
    Including relevant hashtags can help people find your content after a search or after clicking on a hashtag from another relevant post.

Quality before quantity! You can include up to 30 in an Instagram post, however, hashtags are often more effective based on quality rather than quantity.

Avoid hashtags like #likeforlike, #tagsforlikes or #followme . Most of the followers you will get are fake, people who just want a follow back or bots.

It’s a good idea to tag relevant Instagram users in our sector so that our posts appear on their profiles. For example: clients, suppliers, businesses, employees… And the same goes the other way around. You need to encourage other people to tag you . For example, Adobe Latin America asks Instagrammers to tag them to later share their content.

  1. Promote your posts and your account on your other social networks
    It is important to create a network of followers and audience, so it is important to publish your posts on Facebook, Twitter, YouTube or your blog in case there are any clueless Instagram users!
  2. Try to make your content stand out
    There are “featured” accounts , they are Instagram accounts that select and reshare content from other users based on hashtags and tags. Take advantage of these accounts that have many followers and are on any topic. Even marketing!
  3. Try to get to the Explore page
    According to Instagram itself, “this is where you can find videos you might like from accounts you don’t follow yet.” On the Instagram blog, they explain that the Explore algorithm works based on a user’s activity on Instagram and is then ranked based on similar factors.

According to Hootsuite , the algorithm is based on:

The accounts we follow
What are the people an account follows like?
Types of posts we interact with
Posts with high engagement

  1. Work with influencers in your niche and collaborate with other brands
    With almost 6,000 mentions and an estimated reach of 19 million users, ZARA is the brand that most expresses the power of influencers in Spain. If you need to know 5 tips for influencer marketing on Twitch , go to MarketingDirecto.com . How to get Instagram followers is a well-known topic on the purple platform.
  2. Make the most of Stories
    According to Instagram, one in three Stories results in a direct message. Also, play with your followers! Use the interactive functions that the App offers you, such as surveys, interactive emojis…

There is a way to keep stories, which only last 24 hours, forever. These are the featured stories . You can choose the cover and the name of the highlights.

  1. Create a filter
    This is a great opportunity if you are wondering how to get Instagram followers. Nowadays, there are no stories without a filter and influencers tend to use it a lot. If someone uses a filter you created, it will appear under their Instagram handle.
  2. Post at the best times
    It is necessary to be active to generate more interactions and advance in the Instagram algorithm. The Hootsuite social team found that the best time to post on Instagram is between 8AM-12PM PST, or between 4-5PM PST on weekdays.
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